Let’s get into A/B testing and how you can use it in your content production.
Why do you think your last A/B test result turned out the way it did?
Was it better than your initial plan?
What was the biggest factor in the results?
Did you know how to do things like this?
You’ll never do it right.
You need to be able to answer these questions, because it will save you a lot of time on the next run.
I’ll talk about a few of these questions in Chapter 5, The Ultimate Guide to A/B testing.
A/B testing is a great way to split your test results, but it can also be a nightmare.
If you’ve ever had a bad experience with A/B testing, I’d love to hear about it! Comment below with your experiences, and I’ll update this post.
If you’re new to A/B testing, you’re probably wondering how it works.
In this post, I’ll explain how to break down your results into separate A/B tests, and how to then combine those tests to determine the best course of action.
In this post, I’ll cover:
You’ll find the full methodology for this post in the Appendix on Page 1 of the post.
And I’ll explain how to perform A/B testing in the following posts:
To make it easier for you to understand, I’ve split the A/B testing methods into three sections.
The first section is called “Estimate,” and it explains how to estimate your results.
In this article, I’ll explain how to estimate your results, and then apply the two different approaches to your test runs.
The second section is called “Collaborate,” and it describes how to use A/B testing to collaborate on your results.
In this article, I’ll explain how to create a plan called “A/B Test Plan,” and then use that plan to perform A/B testing.
The final section is called “Run Test,” and it’s the part that actually applies the A/B testing methods to your test runs.
In this post, I’ll explain how to run your test runs, and then combine your test runs for the best results.
These are just a few examples of how to use A/B testing to split test your results, and how to use it to improve your results.
The A/B Testing Methodology
Estimate
Estimate is the key to A/B testing.
If you have a good idea of how your test results will look, you can work backwards to see which method would give you the best results.
Estimate is the most important part of A/B testing.
Here’s how to estimate your results:
Ask yourself:
What percentage of your test is your A/B test?
What percentage of your test will the “A/B” test give you?
What percentage of your test is your “A/B” test? What percentage of your test will the “A/B” test give you? What percentage of your test is your “A/B” test? What percentage of your test will the “A/B” test give you? What percentage of your test is your “A/B” test?
This is actually an easy question to answer:
If you know your test results, you can answer this question.
If you don’t know your test results, you can’t answer this question.
Estimating your results is easy.
You can work backwards from your initial plan.
But you also can’t estimate your results.
If you can’t answer this question, it might be time to consider other options.
Collaborate
Collaborate is the part of A/B testing that really helps you to put things together.
How can you come up with an A/B test idea that will actually move the needle?
Let’s say you have a user who is coming up with an idea and not sure if it is a good idea or a bad idea. The user might come up with several ideas and very slowly decide that one of them is the best idea.
The user could come up with the idea with a focus group, a page on our website that lists the best ideas, or just an idea in your head.
Let’s say you are presenting an A/B test to a client.
You are presenting the test to a client with the objective of ensuring the performance of your website.
What are the two major traffic sources that are driving your traffic?
You might be thinking that the traffic that is driving your website is not the best kind of traffic.
The traffic that is driving your website might be from the following PPC software or ad network that you use?
The traffic that is driving your website might be from the following PPC software or ad network that you use?
This is a good example of a bad A/B test idea. All the A/B test ideas will come from users that are already using your software or ad network and you want to change the user behavior.
The problem with this A/B test idea is that it is not a good A/B test idea for the following reasons:
It is not a test that you can tell if the content is completely relevant to the user. It is not a test that you can tell if the content is completely relevant to the user. It is not a test that you can tell if the content is completely relevant to the user.
You have to think a little bit more about the user behavior of the users. The user might not be interested in the industry or the product. The user might not be interested in the industry or the product.
If you have a content that is completely relevant to the user, then you can target the content to the user. You can target the content to the user.